HAWORTH

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IDEATION GROUP 

CLIENT: HAWORTH 

PROFESSOR: NEIL FRANKEL

LOCATION: HOLLAND, MI

MARKET: COMMERCIAL + OFFICE

THE OPC

Jackson Park, Chicago, IL 

The Center will be a new landmark for the South Side and an economic engine for the city of Chicago. It will draw hundreds of thousands of visitors every year, creating thousands of new jobs on the South Side, while giving new life to Frederick Law Olmsted’s vision of a cohesive, walkable, and iconic Jackson Park.

The campus will remove barriers and seamlessly connect the park to the lakefront, unifying it with other local South Side institutions. It will be a place for all seasons, with winding landscapes, a sledding hill, and quiet spaces to read or reflect. As with other museums in Jackson Park, the majority of the space will be free and open to the public.

But most meaningfully, by celebrating President and Mrs. Obama’s legacy, the Center’s Museum will remind young visitors—whether they’re from the South Side or the Southern Hemisphere—that their potential is limitless.